Posts by Diana Daniels

There have always been predictions about the future of technology, but today in comparison with the past, these predictions aren’t as imaginative as they used to be, given the fast pace in which innovation occurs. Everything we used to imagine about the future, like human robots and driverless cars are now a real expectation since they are already being created.

Only to have an idea of how fast are we becoming a technologic world, here are some data provided by The World Economic Forum’s Global Agenda Council on the Future of Software & Society, that can help us have an idea of the world we’ll live in, not so far from today:

Four years from now, 10% of the world’s population will be wearing clothes connected to the internet with embedded chips that’ll track and identify people.

Seven years from today, 80% of people on Earth will have a digital presence online and 90% of the global population will have a “supercomputer” on their pocket. With more frequency, people are recurring to their smartphones as they would a PC, giving mobile companies the responsibility to adapt their products to the demands of the population, so, it is estimated that in less than a decade, almost the entire global population will have a gadget to help them preform almost everything.

In only eight more years, access to the internet will become a basic right, compelling governments and institutions to increase their efforts to connect even the most remote parts of the world.

future-21By 2025, more trips will be made using car-sharing apps that by privately own cars. As technology and internet connection advances, we get closer together; that’s why it is estimated that in almost a decade from today we’ll adapt to the shared economy model and preform a lot of traditional activities, like traveling in sharing and cooperative modes.

In a decade, there will be the first smart city managed completely by the internet. Imagine a city where there are no traffic lights, because everything from sidewalks, streets and buildings are connected to the internet. Well, not so far from today, that’ll be a reality. Mimicking the structure of a smart home, in the future, cities will be capable of preforming by automated systems that’ll control everything from energy to traffic.

As you can see, the world we only though to be possible in science fiction is everyday closer to becoming a reality.


It is foreseen that by next year, 33% of the global advertising spending will be invested in digital media. A total of $547 billion dollars is predicted to be invested on digital platforms, surpassing for the first time the spending on TV advertising.

It is comprehensive to observe the growth and dominance of the digital world in advertising; marketers are increasingly directing their spending to social media sites for example to blend their ads with the newsfeed of users’ social networks such as Facebook, Twitter, Snapchat, etc., which is not only reducing the expenditure on traditional media but creating new spaces ideal for marketing at larger levels. This obviously affects TV networks who face cheaper and more attractive scenarios to be informed and entertained. For example, streaming services, that continue to grow like Netflix that surpasses the 80 million subscribers followed by smaller but not less influential companies such as Hulu, CBS, HBO Now and others.


2016 has indeed been a favorable year for digital media to excel. The Olympics, the controversial political events such as Brexit and US presidential elections, have created a perfect scenario for digital media to show its power and attract advertisers and companies to invest.

Digital is becoming the dominant player in terms of advertising dollars spent, the performance of the digital ad market is being led by mobile and video, it is even expected for mobile ad spending to grow 45.0% in 2017, ¡reaching $45 billion! which indicates a significant change in how we consume content, creating a lot of questions towards the future of marketing and communication in general: is digital media a contender or an ally of television? What does it mean for traditional media like television and newspapers? And, how must companies and investors take advantage of digital media as part of its advertising plan?


It happens to all of us! We buy the latest IPhone or Android and hire the best mobile plan, so we can make the best of our new mobile devices; spending a fortune on mobile contracts that often offer more than what we truly use. So, how can we know what plan or how much data do we need to match our use? With these helpful guidelines, we hope to make it clearer to you.

As obvious as it may sound, the amount of data we need depends on what each of us does on line. Whether it is on our phones or tablets, the amount of data used on our devices to scroll on social media will be vastly different that the one needed to stream HD movies. So, that’s the first step, to ask ourselves what do we need the data for.

Here are some examples of the amount of data used per hour in different activities:

Music streaming (average quality, 160Kbps): 1.2MB per minute, 72MB per hour

Music streaming/downloading (320Kbps): 2.4MB per minute, 144MB per hour

Netflix video, HD: 1GB to 2.8GB per hour

Photo uploading: 5MB per photo

Online gaming: 5MB per hour


If you have trouble understanding what those numbers mean, let’s imagine that every day you see a movie while getting ready for work, (50MB), then you scroll your Facebook News Feed while travelling on the subway, (2MB), then at lunch you upload a picture on Instagram of you and your dog hiking, (5MB), and at night listen to a new playlist on your Spotify while working out, (20MB). All that data summed up gives a total of 77 MB in one day; which would mean that in a month you would need 2000MB (2 GB) approximately. But, to have an idea on how different the consumption can be, if you don’t stream anything but are enthusiastic on social media, send or receive 12 emails and use about 12 apps every day, you’ll use an average of 510MB per month. On the contrary, if you listen to 4 songs in streaming plus watch 12 minutes of streaming video the use would surpass the 2GB.

As you can see, there are different parameters to measure how much data we use and therefore to know what plan to hire.  However, whether you are a social media addict, or a youtuber, always remember you can minimize these numbers, by making little changes like downloading your music for offline listening, or make the best of Wi-Fi zones to upgrade your apps, upload pictures or download games. Either way, these facts may help you get a better idea of how much data you need for your monthly use, and with that in mind, you can find the best suited mobile plan and stop overpaying for unused data.


Remember when Donald Trump called his party (republicans) “the dumbest voters in the country”? Well, that was not true!

With the advance of technology and social media, the internet has become a valid place to get information. But, with the proliferation of outputs -due to the simplicity it means opening sites- it has created an increasing number of pages devoted to creating fake information whether it is to amuse, critic or shape the public opinion. Whatever it may be, it is necessary to say that just because something is said on the internet, it doesn’t mean it’s true.

How to stop getting Fake News

How to stop getting Fake News

Here is where Facebook has a serious “fake news” problem, since it makes it harder to distinguish a real article from a false one. Sites dedicated to generating fake information are good at taking advantage of Facebook’s news feed algorithm. To understand why, we must comprehend that what each of us sees on our news feed depends on the content we like, share and comment the most; so, fake news sites publish content with the soul purpose of becoming viral so they can sell ads. In conclusion, it’s not about informing people, it’s about making money.

Besides from “Fake News”, there are other types of information we need to battle so we can stop people from assuming everything they read on the internet is true. For example, satire, that has no desire to be real and serves an entertainment purpose but can be assumed as real, or Misleading News which make use of real quotes and real events but taken out of context.

Here are some simple tips to avoid getting fake news:

  1. Check the url
  2. Verify if it’s a current story or a repost of an old one
  3. Notice if there are other outlets reporting the story
  4. Ask yourself: Are the quotes-pictures-videos traceable?
  5. Don’t accept anything as “complete information”- if you read something that caught your attention, investigate more about it to have a full picture.

Only us, as consumers, can stop the intoxicating purpose of sites to use the credibility of people to make money. Whether it comes from Facebook or any other social media, we need to regain the power of choosing what to believe in by fact checking everything that is said before giving it our endorsement.