All posts tagged Twitter


Remember when Donald Trump called his party (republicans) “the dumbest voters in the country”? Well, that was not true!

With the advance of technology and social media, the internet has become a valid place to get information. But, with the proliferation of outputs -due to the simplicity it means opening sites- it has created an increasing number of pages devoted to creating fake information whether it is to amuse, critic or shape the public opinion. Whatever it may be, it is necessary to say that just because something is said on the internet, it doesn’t mean it’s true.

How to stop getting Fake News

How to stop getting Fake News

Here is where Facebook has a serious “fake news” problem, since it makes it harder to distinguish a real article from a false one. Sites dedicated to generating fake information are good at taking advantage of Facebook’s news feed algorithm. To understand why, we must comprehend that what each of us sees on our news feed depends on the content we like, share and comment the most; so, fake news sites publish content with the soul purpose of becoming viral so they can sell ads. In conclusion, it’s not about informing people, it’s about making money.

Besides from “Fake News”, there are other types of information we need to battle so we can stop people from assuming everything they read on the internet is true. For example, satire, that has no desire to be real and serves an entertainment purpose but can be assumed as real, or Misleading News which make use of real quotes and real events but taken out of context.

Here are some simple tips to avoid getting fake news:

  1. Check the url
  2. Verify if it’s a current story or a repost of an old one
  3. Notice if there are other outlets reporting the story
  4. Ask yourself: Are the quotes-pictures-videos traceable?
  5. Don’t accept anything as “complete information”- if you read something that caught your attention, investigate more about it to have a full picture.

Only us, as consumers, can stop the intoxicating purpose of sites to use the credibility of people to make money. Whether it comes from Facebook or any other social media, we need to regain the power of choosing what to believe in by fact checking everything that is said before giving it our endorsement.

 netneutrality blog netneutrality blog

Smartphones and tablets have been, for the last five years, one of the most popular Christmas gifts worldwide. According to a Cisco study based on Global Mobile Data Traffic, during this 2014 the number of mobile-connected devices has exceeded the number of world population. This trend has been reflected in the Internet use: last year, the global mobile data traffic increased 81%. But this tendency does not have symptoms of changes. The most important e-commerce companies and technological business agree that during this Christmas, mobile devices will continue on the top of the most popular gift lists, where is going to appear smartwatches as well.

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There is no doubt that we are living in the telecommunication era. 30 years ago, people used to be informed thanks to the mass media: Television, Radio and Press. Nowadays, Internet have changed the point of view meaningfully, because it has broken the space-time line, as well as territorial distances.

During the last five years, Internet has mixed with the mobile phone and, as a result, smartphones have burst into our lives. According to the ITU, in 2013 the 96.2% of global population had a cellular and this year, the number of mobile phones have overtaken the number of worldwide population. More than the half of these lines correspond to the Asia-Pacific region. Keep Reading →

Halloween is just around the corner. Millions of people across the world spend a great amount of money getting scary costumes and decorating their homes, business and offices. According to the American National Retail Federation, the 67% of USA citizens will buy a special outfit and the average person will spend $77.52 this Halloween, which means a total spending of $7.4 billion. By way of example, the most expensive costume in Amazon reaches to $1.365 (it is an Elvis Presley costume).

Being said that, when a company is planning a marketing strategy for a holiday like Halloween, it should consider which would be the best tool to distribute communication messages. SMS Marketing is considered one of the most effective tools for the companies, due to its rapid and direct character. 


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