Smartphones and tablets have been, for the last five years, one of the most popular Christmas gifts worldwide. According to a Cisco study based on Global Mobile Data Traffic, during this 2014 the number of mobile-connected devices has exceeded the number of world population. This trend has been reflected in the Internet use: last year, the global mobile data traffic increased 81%. But this tendency does not have symptoms of changes. The most important e-commerce companies and technological business agree that during this Christmas, mobile devices will continue on the top of the most popular gift lists, where is going to appear smartwatches as well.
Thanksgiving Day is not only an important day to reunite families in the US, but also a benchmark in the economy of the country, that for many companies will showcase the success, or not, of their products during the holiday season. Next November 27th would be a record day for online sales in US. According to Adobe System study, the increase of an approximate 27%, will represent a hit of $1.35 billion. Furthermore, predictions say the best online deals will be in this day with an average discounts of 24%, versus 20% for the whole week.
Mobile devices impact
The US mobile online market is expected to grow to new dimensions, with smartphone penetration as high as 90% and over 40% of tablets. Actually, at least 50% of internet traffic is coming from mobile devices.
According to OECD, the Organisation for Economic Co-operation and Development, almost the 50% of population used an e-commerce company last year, in comparison of the 30% in 2007. The statistics also show that e-commerce penetration is higher with youngsters, due to the percentage of adult people between 25 – 44 years old who bought online reached 63.6% in 2013. The average of citizens worldwide who used mobile devices to buy items was the 9%, although the numbers in the top three countries rose up to 19%. On the other hand, more than 32% of users have changed their mind about a purchase after researching the same product via mobile, while onsite on the store. In addition, 67% of online shoppers will call a business directly for any purchase greater than $100. Keep Reading →
Thinking that there is about 2.5 devices per person, and that we can receive and generate information via any of them, users are becoming the content generators and customers are being acquire just through a simple click! Keep Reading →