All posts tagged apps

It is a fact that as population grows, the metropolis are expanding. People living in urban areas were no more than 29% by 1950, however in 2014 the number achieved the 54% and the proportion is increasing at a very rapid pace. The percentage is expected to grow up to 60% before 2025. More and more inhabitants choose to live in cities and experts have calculated that 1.3 million people are currently moving each week to metropolis. As a consequence, cities are becoming bigger. Nowadays, there are 21 megacities (conurbations with more than 10 million of people), whereas in 1975 there were just 3 (New York, Mexico City and Tokyo).

High density population cities require more water, transportation, place to live, public spaces and energy, and that is why finding solutions is a must. All the answers lie in technology and this is the background idea of “Smart Cities”. According to the European Parliament, ‘A Smart City is a city seeking to address public issues via ICT-based solutions on the basis of a multi-stakeholder, municipally based partnership’.

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Smartphones and tablets have been, for the last five years, one of the most popular Christmas gifts worldwide. According to a Cisco study based on Global Mobile Data Traffic, during this 2014 the number of mobile-connected devices has exceeded the number of world population. This trend has been reflected in the Internet use: last year, the global mobile data traffic increased 81%. But this tendency does not have symptoms of changes. The most important e-commerce companies and technological business agree that during this Christmas, mobile devices will continue on the top of the most popular gift lists, where is going to appear smartwatches as well.

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Thanksgiving Day is not only an important day to reunite families in the US, but also a benchmark in the economy of the country, that for many companies will showcase the success, or not, of their products during the holiday season. Next November 27th would be a record day for online sales in US. According to Adobe System study, the increase of an approximate 27%, will represent a hit of $1.35 billion. Furthermore, predictions say the best online deals will be in this day with an average discounts of 24%, versus 20% for the whole week.

Mobile devices impact

The US mobile online market is expected to grow to new dimensions, with smartphone penetration as high as 90% and over 40% of tablets. Actually, at least 50% of internet traffic is coming from mobile devices.

According to OECD, the Organisation for Economic Co-operation and Development, almost the 50% of population used an e-commerce company last year, in comparison of the 30% in 2007. The statistics also show that e-commerce penetration is higher with youngsters, due to the percentage of adult people between 25 – 44 years old who bought online reached 63.6% in 2013. The average of citizens worldwide who used mobile devices to buy items was the 9%, although the numbers in the top three countries rose up to 19%. On the other hand, more than 32% of users have changed their mind about a purchase after researching the same product via mobile, while onsite on the store. In addition, 67% of online shoppers will call a business directly for any purchase greater than $100. Keep Reading →


Halloween is just around the corner. Millions of people across the world spend a great amount of money getting scary costumes and decorating their homes, business and offices. According to the American National Retail Federation, the 67% of USA citizens will buy a special outfit and the average person will spend $77.52 this Halloween, which means a total spending of $7.4 billion. By way of example, the most expensive costume in Amazon reaches to $1.365 (it is an Elvis Presley costume).

Being said that, when a company is planning a marketing strategy for a holiday like Halloween, it should consider which would be the best tool to distribute communication messages. SMS Marketing is considered one of the most effective tools for the companies, due to its rapid and direct character. 

halloween-outfit

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