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One of the most interesting and intriguing political campaign has come and go, and thus Donald Trump has been elected the 45th elected president of the United States of America. Analysis have flooded the newspapers, webpages, etc., arguing how and what determined his win, considering numerous factors that were part of his and his opponent, Hillary Clinton`s campaigns; one of those factors being social networks, which took a fundamental role in the election of the new POTUS.

Here, we share some insight about how social networks influenced the engagement of citizens on the election day therefore setting an example of the impact social networks have in public matters:

Facebook: The most used social network served as an interactive site to get to know the candidates running for president: their postures, their websites, their latest posts, etc. It also worked as a simulator of the polling centers so voters could preview how their ballot would look like. And as usual, Facebook worked as a platform for citizens (from USA and around the world) to express their opinions and be aware of the development of the election day.

Twitter: The role of Twitter in the elections changed during the day. At first it worked as an enabler of voters who could send a DM with their address and it replied with information such as where they voted and who were the candidates. And as the day went by, it functioned as an information source to canalize the results and deduce the outcome.

Snapchat: In this election, Snapchat, as always, attracted the younger voters or “millennials” with its popular filters; it also served as a tool to see politicians and citizens interact during the 8th of November.

Tinder: Even the dating site worked as a toll to help voters decide their endorsement. Instead of swiping through faces, the app allowed to choose between issues and ultimately matched the citizen to his or hers “soul-candidate”.

Other apps also played an interesting role during the campaign and the election day such as Periscope, Spotify, and Uber, helping to inform, motivate and mobilize people (specialty young voters) to go and vote. This is just a glance of social networks potential to engage society in public affairs, making it clear for businesses, governments, and organizations in general the importance of using these dynamic tools to improve interactions and increase institutions’ performance.




Around this time last year, people were sending three times more messages via WhatsApp and Facebook Messenger than by SMS texts. Facebook made it quite clear with 60 billion messages a day whilst SMS was below these numbers by almost three times. 

Currently Facebook messenger is trying to become the most popular OTT, marketing itself as the “fastest way to message”, trying to maintain its platform and reputation ahead of the curve, as all other social media platforms and telecommunication companies are improving with their own services rapidly as well.

Messenger is a closer runner-up with 900 million from 800 in just few months, although WhatsApp is still on top with over a billion users in February. 


With 4G and Wi-Fi coverage expanding globally, all internet connected messaging apps have increased their popularity multifold over the old ways of SMS. Other consideration to this trend is that texts messages can be expensive, by the simple fact that they cost money. A fact that will be enough for a user to decide taking the messaging apps route which are free and offer added features such as group chats and file sharing among others. No wonder standard SMS is slowly dying.

Statistics shows texts messages have impressively increased by 8.6 trillion sent in the previous year comparing to the 8 trillion four years ago, however, they still have failed in keeping pace with the proportional growth of mobile phones. 


Innovative ways are constantly being investigated in Silicon Valley for “messaging apps”. Facebook Messenger app wants to be on the top of the pyramid, not only above SMS but above all other Apps. For instance, new bots into Messenger and Skype are being introduced by Facebook and Microsoft.

Google Vodafone, Deutsche Telekom and America Movil have teamed up to make “Rich Communications Services”, the much-anticipated successor to SMS, a reality.

Halloween is just around the corner. Millions of people across the world spend a great amount of money getting scary costumes and decorating their homes, business and offices. According to the American National Retail Federation, the 67% of USA citizens will buy a special outfit and the average person will spend $77.52 this Halloween, which means a total spending of $7.4 billion. By way of example, the most expensive costume in Amazon reaches to $1.365 (it is an Elvis Presley costume).

Being said that, when a company is planning a marketing strategy for a holiday like Halloween, it should consider which would be the best tool to distribute communication messages. SMS Marketing is considered one of the most effective tools for the companies, due to its rapid and direct character. 


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