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The role of social network in the USA elections

November 14, 2016 / in Articles / by

One of the most interesting and intriguing political campaign has come and go, and thus Donald Trump has been elected the 45th elected president of the United States of America. Analysis have flooded the newspapers, webpages, etc., arguing how and what determined his win, considering numerous factors that were part of his and his opponent, Hillary Clinton`s campaigns; one of those factors being social networks, which took a fundamental role in the election of the new POTUS.

Here, we share some insight about how social networks influenced the engagement of citizens on the election day therefore setting an example of the impact social networks have in public matters:

Facebook: The most used social network served as an interactive site to get to know the candidates running for president: their postures, their websites, their latest posts, etc. It also worked as a simulator of the polling centers so voters could preview how their ballot would look like. And as usual, Facebook worked as a platform for citizens (from USA and around the world) to express their opinions and be aware of the development of the election day.

Twitter: The role of Twitter in the elections changed during the day. At first it worked as an enabler of voters who could send a DM with their address and it replied with information such as where they voted and who were the candidates. And as the day went by, it functioned as an information source to canalize the results and deduce the outcome.

Snapchat: In this election, Snapchat, as always, attracted the younger voters or “millennials” with its popular filters; it also served as a tool to see politicians and citizens interact during the 8th of November.

Tinder: Even the dating site worked as a toll to help voters decide their endorsement. Instead of swiping through faces, the app allowed to choose between issues and ultimately matched the citizen to his or hers “soul-candidate”.

Other apps also played an interesting role during the campaign and the election day such as Periscope, Spotify, and Uber, helping to inform, motivate and mobilize people (specialty young voters) to go and vote. This is just a glance of social networks potential to engage society in public affairs, making it clear for businesses, governments, and organizations in general the importance of using these dynamic tools to improve interactions and increase institutions’ performance.

The best tips to protect your smartphone

July 21, 2016 / in Articles / by

Smartphones need protection today, good maintenance and good use. These are essential tasks we must take to avoid irreparable damage to our phone.

 

There are different ways where mobiles can be hacked by true professionals who are dedicated to stealing information to access personal information such as bank details. Hackers can infect your device remotely, by malware or via Wi-Fi networks that are not secure. This is especially true for operating systems such as Android. To prevent this from happening, you can perform various actions, but first you must learn to recognize when your phone has been hacked:

 

  • If your device’s battery runs out quickly.

 

  • If apps are opened automatically.

 

  • If you get unexpected invoices charges.

 

And these are the actions to prevent and avoid future problems:

 

  • Block your mobile with passwords, if they are numbers, avoid tapping the same ones that you use in your bank. For other passwords, you should use capital letters, numbers and a word that no one can decipher, the more complicated the better. Try to change these passwords from time to time.

 

  • Never give anyone any of your passwords. You never know where this password can end up.

 

  • Back Up! Remember to create backups. Transports your data to another device, computer, hard disk, Tablet, but always have a copy, so you will never lose information in case of theft or hacking your mobile phone.

 

  • Use apps like FindMyIphone or alternatives for Android to protect your cell phone. These apps let you remotely locate and control your phone and even reset the entire device if this is necessary.

 

  • Keep away from some public networks without security codes (those you don’t know), because they provide easy access to hackers. Be also careful when using your Bluetooth. Always select the invisible mode so that other users cannot detect you.

 

  • Don’t click on links from unknown SMS. These links might be malware. Also avoid downloading Apps, via SMS, that can also introduce malware to your device.

 

Finally, update your software as often as you can, because it restores and corrects errors that have occurred on the device and prevents the mobile from new malware.

 

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