All posts tagged vr

There is no longer a debate whether to implement technology in our lives or not, but rather how fast and to what extent. Technology has impregnated every aspect of life itself from communication to public services evolving to create the “smart home, smart government, smart city” concept. We have already seen the potential of the internet and are starting to acknowledge artificial life as a contribution to our development. So, what tech advances can we expect from 2017? And how will they affect life as we know it?

Say Bye to cables

Apple set a trend when the IPhone 7 was presented last fall surprising the world by eliminating the audio input, replacing the original headphones with wireless earpieces. This year, not only Apple but Samsung as well are working on a complete wireless experience, including phone charging, advancing to a scenario where the functionality of cellphones increases given its growing independence from power sources.

Mixed Reality- Augmented Reality

With 2016 setting the trend of virtual reality, this year, the mission is to make it accessible for consumers around the world in a more social design that allows them to interact more naturally with the VR devices. It is expected that businesses, games, and social networks implement the virtual reality experience to their platforms hence improving the consumers experience with them.

Artificial intelligence

Last year, it was demonstrated that machines can be design to think on their own, as proven by the AlphaGo program, able to make complex decisions based on its experience. Artificial Intelligence has been developed to build, create, solve and aid but there is always the preoccupation of it being used for other purposes. So, one of the trends we’ll probably see this year regarding robotics is regulations to prevent it from getting out of hand.

Talking apps

Costumer support will take a turn when the “chatbots” are introduced throughout this year. In fact, it can be presumed that call center will be completely replaced by bots in only three more years.


3D printing for everyone

Although 3D printing has been around for several years, 2017 will be different because the printers will become accessible to the consumer’s pocket. The effect on society is still uncertain even though we can already presume its potential to change the buying experience (why buy if we can print?)

As expected this year will be centered in universalizing human access to technology, making it even more necessary for people to own at least a Smartphone to be able to interact in today’s world.

The annual tech conference “Web Summit” was held this year in Lisbon from November 7th to 10th. It was the first time that it relocated from its original home in Dublin where it was born in 2009 as an initiative to create a global talking space for tech CEO`s, founders, startups, leaders, etc., to discuss and approach the technological revolution we`re currently at. This year, over 50000 attendees got together in this experience to join to the discussion about the role of technology in every aspect of life from work to social interactions.

The quality of speakers with renowned names such as John Chambers (CEO of “Cisco”), or Luis Figo (former football player and Founder of “Dream Football”) made of the gathering a real learning experience, with conferences about how technology has modify the dynamic of politics, health, sports, business and other contexts of human interaction, and with that in consideration discuss about the actions tech influencers must take in order to acknowledge the power new technologies have to improve people’s lives, increase business opportunities and increase interrelations at individual and institutional levels.

Cronos Group was part of this wonderful experience where we had the opportunity to engage in the multidimensional conversation, as well to connect with our partners, get together with potential clients and be a part of an ongoing debate about the advances in technology facing the future.


The way we communicate evolves so fast, due to technological advances and increasing internet access, that today we can already interact with each other without proximity being a requirement, thanks to virtual reality headsets.

We`ve heard the term Virtual Reality (VR) and imagined it as something far in the future. However, technology has advanced at such a remarkable speed that now we can already talk about gadgets that allows us to replicate an environment far from us and interact with it. Games and movies were some of the first scenarios in which devices of virtual reality were added; and, because of its success into making experiences -even created ones- to seem more realistic, the efforts have now been concentrated into making social interactions possible, regardless of people being apart from each other.


At the begin of October, Oculus VR presented its newest model of virtual reality headset, the “Oculus Rift” that enables users to call home and interact with family and friends relying only in a strong internet connection. This is the first step. The company is working towards creating platforms that´ll allow groups of people wearing the device to interact on a simulated world, with customized avatars to be easily identify by acquaintances.

With the launch of the “Oculus Rift” and the demand of society to improve the ways in which we connect, it`s easy to imagine our social experiences leading to a virtual world, where distances are no longer impediments for families being closer, businesses working better and societies connecting faster. It’s a true revolution that’ll certainly alter the way we interrelate worldwide, influencing even in economics and politics, bringing even nations together all thanks to a virtual reality device and a wireless connection.