During the last five years, Internet has mixed with the mobile phone and, as a result, smartphones have burst into our lives. According to the ITU, in 2013 the 96.2% of global population had a cellular and this year, the number of mobile phones have overtaken the number of worldwide population. More than the half of these lines correspond to the Asia-Pacific region. Keep Reading →
Halloween is just around the corner. Millions of people across the world spend a great amount of money getting scary costumes and decorating their homes, business and offices. According to the American National Retail Federation, the 67% of USA citizens will buy a special outfit and the average person will spend $77.52 this Halloween, which means a total spending of $7.4 billion. By way of example, the most expensive costume in Amazon reaches to $1.365 (it is an Elvis Presley costume).
Being said that, when a company is planning a marketing strategy for a holiday like Halloween, it should consider which would be the best tool to distribute communication messages. SMS Marketing is considered one of the most effective tools for the companies, due to its rapid and direct character.
Infrastructure is not everything, market price also counts.
- European Infrastructure Surpasses South Americans, while Telecom Costs are Exorbitant in Argentina.
- It is 6 times More Expensive to Call a Mobile User in Argentina than in Germany
- Germany has 8 Times More Fixed Broadband Lines, but Argentineans Pay 66% More Expensive the Service.
The World Cup: A Hangover of Expenses while Communicating
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Colombians to pay for the highest Data Plan
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Europeans Voice Charges the more expensive