American citizens decided on last November the 4th who will hold 435 seats in the House of Representatives, as well as 33 of the 100 seats in the Senate, along with 38 state and territorial governorships, 46 state legislatures and numerous state and local representative positions. Many eyes were to the Hispanic people. Right now, they are able to decide the elections in around 20% of the states.
Halloween is just around the corner. Millions of people across the world spend a great amount of money getting scary costumes and decorating their homes, business and offices. According to the American National Retail Federation, the 67% of USA citizens will buy a special outfit and the average person will spend $77.52 this Halloween, which means a total spending of $7.4 billion. By way of example, the most expensive costume in Amazon reaches to $1.365 (it is an Elvis Presley costume).
Being said that, when a company is planning a marketing strategy for a holiday like Halloween, it should consider which would be the best tool to distribute communication messages. SMS Marketing is considered one of the most effective tools for the companies, due to its rapid and direct character.
