Cronos Group – Articles

Thanksgiving, the holiday for e-commerce

November 24, 2014 / in Articles / by Cronos Team

Thanksgiving Day is not only an important day to reunite families in the US, but also a benchmark in the economy of the country, that for many companies will showcase the success, or not, of their products during the holiday season. Next November 27^th would be a record day for online sales in US. According to Adobe System study, the increase of an approximate 27%, will represent a hit of $1.35 billion. Furthermore, predictions say the best online deals will be in this day with an average discounts of 24%, versus 20% for the whole week.

Mobile devices impact

The US mobile online market is expected to grow to new dimensions, with smartphone penetration as high as 90% and over 40% of tablets. Actually, at least 50% of internet traffic is coming from mobile devices.

According to OECD, the Organisation for Economic Co-operation and Development, almost the 50% of population used an e-commerce company last year, in comparison of the 30% in 2007. The statistics also show that e-commerce penetration is higher with youngsters, due to the percentage of adult people between 25 – 44 years old who bought online reached 63.6% in 2013. The average of citizens worldwide who used mobile devices to buy items was the 9%, although the numbers in the top three countries rose up to 19%. On the other hand, more than 32% of users have changed their mind about a purchase after researching the same product via mobile, while onsite on the store. In addition, 67% of online shoppers will call a business directly for any purchase greater than $100. Keep Reading →

Social Networking as a vehicle to reach the Latino vote

November 10, 2014 / in Articles / by Cronos Team

American citizens decided on last November the 4^th who will hold 435 seats in the House of Representatives, as well as 33 of the 100 seats in the Senate, along with 38 state and territorial governorships, 46 state legislatures and numerous state and local representative positions. Many eyes were to the Hispanic people. Right now, they are able to decide the elections in around 20% of the states.

Latino people in numbers

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The Citizen: The New Communication KING

November 4, 2014 / in Articles / by Diana Daniels

There is no doubt that we are living in the telecommunication era. 30 years ago, people used to be informed thanks to the mass media: Television, Radio and Press. Nowadays, Internet have changed the point of view meaningfully, because it has broken the space-time line, as well as territorial distances.

During the last five years, Internet has mixed with the mobile phone and, as a result, smartphones have burst into our lives. According to the ITU, in 2013 the 96.2% of global population had a cellular and this year, the number of mobile phones have overtaken the number of worldwide population. More than the half of these lines correspond to the Asia-Pacific region. Keep Reading →

Halloween SMS tricks and treats

October 29, 2014 / in Articles / by Cronos Team

Halloween is just around the corner. Millions of people across the world spend a great amount of money getting scary costumes and decorating their homes, business and offices. According to the American National Retail Federation, the 67% of USA citizens will buy a special outfit and the average person will spend $77.52 this Halloween, which means a total spending of $7.4 billion. By way of example, the most expensive costume in Amazon reaches to $1.365 (it is an Elvis Presley costume).

Being said that, when a company is planning a marketing strategy for a holiday like Halloween, it should consider which would be the best tool to distribute communication messages. SMS Marketing is considered one of the most effective tools for the companies, due to its rapid and direct character.